Web Design, Branding & Creative Services in Wales
Design, systems, and creativity — aligned.
Kego Studios, Alter Kego, Continuous Improvement, and Service Design are four expressions of the same mission: to build things that work with purpose. Whether designing a brand, refining a system, or creating work that moves people, every project starts with insight and ends with clarity.
Alternative Branding & Web Design
Alternative branding and web design for businesses that want to stand out and work better.
I blend UX, UI, and brand systems to create digital experiences that are clear, effective and built to improve.
Service Design
Designing user-centred services that are accessible, efficient and built around real needs.
I work with organisations to improve systems, journeys, and touch points, making services easier to use and better for the people they serve.
Continous Improvement
Improving systems and workflows through structured, user-focused thinking.
Using Lean and service design principles to simplify processes, reduce friction and create smoother, more effective experiences.
Everyday Tech Support
Simple, patient tech support for people who want clear, stress free help.
I provide practical support with everyday technology, explaining things clearly, solving problems and building confidence without jargon.
Alter KeGo
The art-led side of my practice, focused on bold, expressive visual work.
Graffiti inspired illustration and creative experiments exploring identity, rebellion and emotion.
Tools & Technologies Powering My Creations
Every project blends creativity with the right tools. From UX research and wireframing to design systems and build-ready assets, these are the platforms that help me bring ideas to life efficiently, beautifully and at scale.
Service areas
Based in Cardiff and working across the RCT valleys and Mid Wales, we help creative, independent, and alternative brands build websites and identities that don’t blend in.