Food, culture, sport and local business

Project Scope

From artisan food producers to national sporting bodies, I’ve had the opportunity to work with a wide range of clients helping them elevate their digital presence through thoughtful UX, branding and design. These projects were delivered either independently via KeGo Studios or in collaboration with United Studios, covering everything from discovery workshops and brand creation to mega menus and e-commerce design. Each brief was unique but all shared a focus on making digital experiences more engaging, inclusive and intuitive.

Objectives

This collection of work reflects my ongoing commitment to supporting independent businesses, cultural organisations, public sector initiatives, and commercial ventures with user-centred digital design. Each project presented a unique challenge—whether it was guiding a venue through discovery and UX mapping, enhancing an e-commerce flow for local producers, or defining brand positioning for start-ups and food initiatives. The overarching goal across these engagements was to create thoughtful, accessible and visually cohesive solutions that resonate with both client goals and user needs.

Solutions delivered

Throughout these projects, I delivered a broad range of design solutions tailored to each client's unique needs and goals. This included leading full discovery phases to understand user behaviours, business aims and content priorities, as well as delivering UX and UI design for websites across sectors such as music, food, sport and community services. I developed clear and adaptable information architectures, including complex mega menu structures and modular section layouts to support varied user journeys. For independent producers and cultural organisations, I provided visual branding support—refining colour palettes, enhancing logos, and ensuring visual consistency across platforms. I also designed user-focused layouts for e-commerce experiences, resource hubs and marketing pages, always with accessibility and responsiveness in mind. Each design was grounded in collaboration and crafted to ensure it aligned with the client’s voice, purpose and technical environment.

Impact

Each project enabled clients to communicate more clearly, serve their users more effectively, and feel confident in their digital presence. From improving navigation for a national sports body, to crafting brand concepts that set the foundation for future growth, my approach combined practical outcomes with a creative, human-centred process. Whether a project moved into full development or laid the groundwork for a future build, the impact remained rooted in strategic discovery, design clarity, and meaningful collaboration.