Visual redesign for a cultural & heritage content platform in Wales

Project Scope

This project focused on elevating the digital presence of a platform dedicated to cultural heritage, with a redesign of its homepage banner and monument content pages. The goal was to modernise visuals, increase user engagement and improve the presentation of rich historical content.

Objectives

The goal was to create a visually compelling homepage banner that effectively highlighted key heritage themes, drawing users into the content from the outset. Navigation and readability on the places pages were significantly improved to support better user flow and engagement. While modernising the overall presentation, care was taken to preserve historical integrity and ensure all updates remained true to the spirit of the content. Throughout the project, visual design choices were made in line with established brand guidelines and with full consideration for accessibility standards.

Solutions delivered

The project delivered a dynamic homepage banner featuring responsive visual elements, enhancing the platform's appeal. The places page templates were reorganised to prioritise booking, storytelling and clarity, ensuring a more engaging user experience. Modular layouts were introduced to allow for future scalability, and consultations with internal content and editorial teams were conducted to maintain accuracy and integrity.

Impact

Increased user engagement time on monument pages Improved accessibility and mobile usability scores Provided a scalable design system for future content rollouts